PRESS RELEASE | TROIA WINE ROUTE LAUNCH EVENT
The Troia Wine Route is a comprehensive destination identity project that reimagines Çanakkale’s thousands of years of viticultural heritage, winemaking tradition, and ancient legacy through a contemporary international perspective. Officially launched on 29 April 2026 at the Troy Museum, the project brings together a 150-kilometre route stretching from Gallipoli to Bozcaada, transforming it into a shared cultural and economic asset. You can access the launch document below to learn more about the vision behind the project, the partners who have contributed to its development, and our collective commitment to preserving and carrying this remarkable heritage into the future.
TROIA WINE ROUTE LAUNCH EVENT
Officially inaugurated with its launch, the Troia Wine Route is far more than a tourism destination. It is a living ecosystem where local wineries, hospitality venues, and cultural landmarks come together around a shared vision. What began with six founding partners will continue to grow through the participation of new stakeholders, further strengthening Çanakkale’s position on the world gastronomy map. For everyone who wishes to discover the story of the land, the richness of its production, and the spirit of this remarkable region, the Troia Wine Route offers a timeless journey waiting to be explored.
More than simply connecting places across the fertile landscapes of Çanakkale, this route presents a strategic model for safeguarding local production and supporting sustainable rural development. By bringing together gastronomy tourism and carefully curated travel experiences, the Troia Wine Route opens the region’s ancient knowledge and living heritage to contemporary travellers, with the ambition of becoming an internationally recognised destination. With each stop representing a different historical layer, this evolving route will continue to grow through collaboration, serving as a living cultural bridge that carries the spirit of Çanakkale forward for generations to come.
Troia Wine Route Logo
You can access the digital materials prepared to accurately, consistently, and professionally reflect the visual world and corporate identity of the Troia Wine Route across all channels in this section. The different usage variations of our logo, which symbolizes the spirit of our project, along with its color codes and typography details, have been brought together to preserve our visual standards.